簡璞設計
產(chǎn)品是生活場景構(gòu)建中的一部分。
Products are part of the construction of life scenes.
起意
Concept
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D·H城市會客廳的立項,是品牌方與簡璞一起,對于傳統(tǒng)木作定制展廳的一種新的探索。當然,這也是我們對于目前家居市場的一次預判與實踐。
The establishment of D-H City Parlour is a new exploration of the traditional wooden furniture customised showroom by D.H with JSD. It's also for us to anticipate and practice what we want to do in the home market right now.
如何讓消費者和設計協(xié)作單位真正了解到何為定制,以及如何體現(xiàn)定制單位服務深度的核心基礎,也是我們需要重點思考的問題。
How can consumers and designers understand what customisation is, and how to present the depth and core of customised services is also something we need to think about.
定制
Customisation
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所謂定制服務,顧名思義,應是按照使用者的實際使用訴求而產(chǎn)生的非標準化設計、生產(chǎn)、落地服務。
Customised service is a non-standardised design, production and completion service according to the user's actual usage requirements.
但回歸到真實的裝飾建材行業(yè)而言,卻又并非如此。大部分的定制單位,則僅限于在自己的體系庫里選擇材料和造型模塊,進行簡單的尺寸變動和組合。所以,這樣的狀態(tài),是遠遠無法滿足真正個性化的需求服務深度的。
However, returning to the decorative building materials industry, most of the designers selecting materials and modelling modules in their only system library, make simple size changes and combinations. Therefore, such a state of affairs is unable to meet the needs of true personalisation.
但,真正的非標定制,種類繁多,且有無限可能。再加上消費者自身的訴求和喜好又各不相同,所以,無論再大的展示空間,都無法精準且全面的展示所有內(nèi)容。
Truly customised with a huge variety and endless possibilities. Consumers have different demands and preferences, so no matter how large the display space is it's impossible to display everything accurately and completely.
體驗
Experiences
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既然無法通過純展示的形式,體現(xiàn)非標定制的所有內(nèi)容。那么我們不如放棄超大的產(chǎn)品陳列展示空間形式,取而代之的是以小型深度的體驗空間,去展示定制品牌單位的審美力、理解力、創(chuàng)造力、以及資源整合能力等綜合優(yōu)勢。
We can't just use the form of display to reflect all the contents of customisation. Therefore, we decided to give up the oversized product display and exhibition space, and chose to use a small experience space to demonstrate the comprehensive advantages of D-H City Parlour's aesthetics, comprehension, creativity, and ability to integrate resources.
同時,我們也將真實的生活場景植入到整個空間之中。并依托實際使用的真實場景關(guān)系,將定制產(chǎn)品融入其中。這樣的設定之下,產(chǎn)品便不再是冰冷冷的陳列,而是生活場景構(gòu)建中的一部分。而這,不正是消費者所需要得到、體驗到的樣子嗎?
At the same time, we also implant real life scenes into the whole space. Incorporating customised products into real scenarios of actual use. In this way the product is not just a display but a part of the construction of the live scene. I think this is what consumers need to get and experience.
生活
Life
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會客廳將營造成一個完美的生活空間,這除了對于材質(zhì)、工藝的技術(shù)依賴以外,使用者與共創(chuàng)者對于生活的理解,與審美情趣的偏好同樣至關(guān)重要。這甚至極大的影響著一個空間最終呈現(xiàn)的面貌。而木作定制單位,也應具備同等的深化能力及生活、審美意識。
The city parlour will create a perfect living space, which in addition to the material, craftsmanship requirements, the user and the designer of the understanding of the living space, therefore aesthetic preferences are also very important. This will affect the final presentation of a space. Wooden furniture customisation should also have the same ability and aesthetic awareness.
于是,會客廳的搭建,亦要滿足品牌方對于生活與審美情趣的理解與表達。而這樣的表達,我們希望是真實(實際使用)的、生動(空間能與體驗者友好相處)的、豐滿(飽滿且豐富、甚至是理想的生活場景狀態(tài))的。
Therefore, the construction of the city parlour should also meet the D-H City Parlour's understanding and expression of life and aesthetic interests. And we hope that this expression is real, vivid and rich.
構(gòu)建
Structure
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所以,在這樣的空間里,我們不再一味的體現(xiàn)木質(zhì)產(chǎn)品部分。而是像真實的生活空間一樣,將木作產(chǎn)品與石材、涂料、不銹鋼、樣板、玻璃、甚至活動家具、生活電器等內(nèi)容組合在了一體。這便是真實的應用場景,也是多元的空間情緒。當然,自然也是空間組成的一部分,所以光的引入,同樣重要。不同的光影變化,隨著時間的游走,又會產(chǎn)生不同的畫面與情緒。
So, in a space like this we don't single out the wooden product p, like a real living space woodwork products are combined with stone, paint, stainless steel, material samples, glass, and even movable furniture and electrical appliances. This is the real application scene and the diversified spatial mood. At the same time nature is part of the composition of the space, so the introduction of light is important. Different variations of light and shadow will produce different images and moods over time.
身在其中的我們,就如同是參演在一部唯美的電影中一般。
Being there is like being in a beautiful film.
項目信息
Information
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項目名稱:D·H 城市會客廳
Project Name:D-H City Parlour
項目地點:中國 · 重慶
Project Location:ChongQing, China
設計總監(jiān):文超
Design Director:Steven
設計團隊:jsd . 簡璞團隊、危環(huán)、曾薇薇
Design Team: JSD、Wei Huan、Zeng Weiwei
全案統(tǒng)籌:jsd . 簡璞設計
Overall Project Coordinator:JSD
建筑面積:130平方米
Building Area: 130㎡
模特:危環(huán)
Model:Wei Huan
空間攝影:邊界人&文超
Photography: Borderman & Steven
特別鳴謝(排名不分先后):
帝豪定制(重慶)、甲之意施工(重慶)、印象舒適家(重慶)、若集安室(重慶)、優(yōu)藝時尚商貿(mào)(北京)、LARRYSI家具(東莞)、RECASA家具(東莞)、博庭軒廚房電器(上海)、觀博(重慶)、斯塔克(重慶)、萬峰石材(瀘州)、安德蒙特(重慶)、祺兮涂裝(重慶)。
DH·EARL、JIAZHIYI、IMPRESSION COMFORT HOME、RUOJI HOME、Beijing Euroart Co. Ltd. 、LARRYSI Furniture、RECASA Furniture、 Botingxuan Kitchen Electrical Appliances、GABO、STARK、WANFENGCOMPOUND STONE 、ADMONTER、Cheeci。
?文字/圖片:JSD簡璞設計